{"title":"As I Am","description":"","products":[{"product_id":"aia-twist-defining-cream-16oz","title":"AS I AM TWIST DEFINING CREAM 16oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTwist in High Def! Take the Coils \u0026amp; Curls that Nature Gave You to the Max!\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp class=\"edit\" data-mce-fragment=\"1\"\u003eShiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp id=\"n106\" data-mce-fragment=\"1\"\u003eUse after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n107\" data-mce-fragment=\"1\"\u003eApply As I Am\u003cspan class=\"trademark\" id=\"n108\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eLeave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.\u003c\/li\u003e\n\u003cli id=\"n109\" data-mce-fragment=\"1\"\u003eApply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n110\" data-mce-fragment=\"1\"\u003eAir drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n111\" data-mce-fragment=\"1\"\u003eFor twist-outs, undo twists and separate, only after hair is completely dry.\u003c\/li\u003e\n\u003cli id=\"n112\" data-mce-fragment=\"1\"\u003eFor added moisture, scrunch Moisture Milk or DoubleButter\u003cspan class=\"trademark\" id=\"n113\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eCream onto hair, daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eINGREDIENTS\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eAQUA\/WATER\/EAU, GLYCERIN, ACETAMIDE MEA, BETAINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, TRIETHANOLAMINE, COCOS NUCIFERA (COCONUT) OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CARBOMER, PHYTOSTEROLS, COCOS NUCIFERA (COCONUT) FRUIT POWDER, PHYLLANTHUS EMBLICA FRUIT POWDER, BETA VULGARIS (BEET) ROOT EXTRACT, CITRUS RETICULATA (TANGERINE) FRUIT EXTRACT, CETEARETH-25, LAURETH-23, TBHQ, POTASSIUM SORBATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, FRAGRANCE\/PARFUM (ANISE ALCOHOL, COUMARIN, LIMONENE, LINALOOL)\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42209537851610,"sku":"","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/as-i-am-twist-defining-cream-8oz-609407_1800x1800_106e7f0a-fdbb-47ad-addc-362dd729946e.jpg?v=1649943720"},{"product_id":"aia-smoothing-gel-8oz","title":"AS I AM SMOOTHING GEL 16oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSmoothness Where You Want It. Provides Hold \u0026amp; Shine for Smooth Styling\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" data-mce-fragment=\"1\"\u003eWherever and whenever you want your hair to \"lay down and stay awhile\", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your \"do\" where you desire sleekness.\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eApply a little or liberally depending upon your hair's need for moisture, manageability and vitality.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAlso great after defining with Curling Custard or Twist \u0026amp; Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eINGREDIENTS\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eAQUA\/WATER\/EAU, GLYCINE SOJA (SOYBEAN) OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, THEOBROMA CACAO (COCOA) SEED BUTTER, BUTYROSPERMUM PARKII (SHEA) BUTTER, CETEARYL ALCOHOL, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, BETAINE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TRITICUM VULGARE (WHEAT) GERM OIL, BETA VULGARIS (BEET) ROOT EXTRACT, BEESWAX\/CERA ALBA\/CIRE D’ABEILLE, POLYACRYLAMIDE, C13-14 ISOPARAFFIN, LAURETH-7, TOCOPHERYL LINOLEATE, BHT, ASCORBIC ACID, SODIUM BICARBONATE, POTASSIUM SORBATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, XANTHAN GUM, FRAGRANCE\/PARFUM (ANISE ALCOHOL, COUMARIN, LIMONENE), CETYL ALCOHOL, POLYSORBATE 60, PEG-75 LANOLIN, LAURETH-9\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42209553219802,"sku":"","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/as-i-am-smoothing-gel-8oz-883064_1800x1800_051d0c29-6726-4fbe-8780-1e9a074cf6a6.jpg?v=1649943721"},{"product_id":"aia-leave-in-conditioner-8oz","title":"AS I AM LEAVE-IN CONDITIONER 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"edit\" data-mce-fragment=\"1\"\u003eA great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.\u003c\/p\u003e\n\u003cp id=\"n71\" class=\"edit\" data-mce-fragment=\"1\"\u003eThis natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eBENEFITS\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n91\" data-mce-fragment=\"1\"\u003eEases wet combing\u003c\/li\u003e\n\u003cli id=\"n92\" data-mce-fragment=\"1\"\u003eHelps strengthen hair\u003c\/li\u003e\n\u003cli id=\"n93\" data-mce-fragment=\"1\"\u003eSeals the cuticle layer\u003c\/li\u003e\n\u003cli id=\"n94\" data-mce-fragment=\"1\"\u003eSupports healthy hair growth\u003c\/li\u003e\n\u003cli id=\"n95\" data-mce-fragment=\"1\"\u003eAdds moisture and shine\u003c\/li\u003e\n\u003cli id=\"n96\" data-mce-fragment=\"1\"\u003ePrepares your hair for styling\u003c\/li\u003e\n\u003cli id=\"n97\" data-mce-fragment=\"1\"\u003eEspecially beneficial if custard, gel or setting cream is to be applied for final styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp dir=\"ltr\" data-test=\"textbox\" data-mce-fragment=\"1\"\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance\/Parfum, Anise Alcohol, Coumarin, Limonene.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eUSAGE\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n102\" data-mce-fragment=\"1\"\u003eApply liberally to clean, wet detangled hair\u003c\/li\u003e\n\u003cli id=\"n103\" data-mce-fragment=\"1\"\u003eDistribute well throughout entire head hair, from root to tip\u003c\/li\u003e\n\u003cli id=\"n104\" data-mce-fragment=\"1\"\u003eComb through to maintain tangle free alignment\u003c\/li\u003e\n\u003cli id=\"n105\" data-mce-fragment=\"1\"\u003eProceed to style\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42209581465818,"sku":null,"price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/as-i-am-leave-in-conditioner-8oz-690794_1800x1800_3fbea680-bd7e-4fcc-b171-938643681455.jpg?v=1649943722"},{"product_id":"aia-curl-clarity-shampoo-8oz","title":"AS I AM COCONUT CURL CLARITY SHAMPOO 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRemove the Dull.\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBring On the Shine!\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBENEFITS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGently removes product build up and environmental impurities from the hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for color-treated hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter use, your hair will be ready to receive again all of the good things you give it for style and maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGently massage into lather throughout hair and scalp.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRinse well.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRepeat as necessary.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFollow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42215377764570,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/as-i-am-curl-clarity-shampoo-8oz-450555_1800x1800_822165e5-6a04-42da-ad45-bd0f96e7fa57.jpg?v=1649943827"},{"product_id":"aia-cleansing-pudding-8oz","title":"AS I AM CLEANSING PUDDING 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProvides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n101\" data-mce-fragment=\"1\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli id=\"n102\" data-mce-fragment=\"1\"\u003eRub a liberal amount within palms and distribute throughout hair.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n103\" data-mce-fragment=\"1\"\u003eLather product through hair and massage into scalp.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n104\" data-mce-fragment=\"1\"\u003eCarefully detangle hair with a wide-tooth comb.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n105\" data-mce-fragment=\"1\"\u003eLeave on 3-5 minutes in order to eliminate shedding scalp debris.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n106\" data-mce-fragment=\"1\"\u003eRinse well.\u003c\/li\u003e\n\u003cli id=\"n107\" data-mce-fragment=\"1\"\u003eRepeat only if necessary to remove excessive product build up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eINGREDIENTS\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAQUA\/WATER\/EAU, CETEARYL ALCOHOL, SODIUM COCOAMPHOPROPIONATE, HYDROXYPROPYL STARCH PHOSPHATE, BEHENTRIMONIUM CHLORIDE, CITRUS RETICULATA (TANGERINE) FRUIT EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, SODIUM BENZOATE, POTASSIUM SORBATE, ERYTHORBIC ACID, CITRIC ACID, GLYCERIN, PHYTOSTEROLS, SERENOA SERRULATA FRUIT EXTRACT, RICINUS COMMUNIS (CASTOR) SEED OIL, CURCUMA LONGA (TURMERIC) ROOT POWDER, PIROCTONE OLAMINE, CETRIMONIUM CHLORIDE, PHENOXYETHANOL, CAPRYLYL GLYCOL, FRAGRANCE\/PARFUM (LIMONENE), POTASSIUM SORBATE\u003c\/span\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42215377928410,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/as-i-am-cleansing-pudding-8oz-150534_1800x1800_d31b3c85-e16a-4dd9-a79e-5d293456613b.jpg?v=1649943828"},{"product_id":"as-i-am-coconut-cowash-16oz","title":"AS I AM COCONUT COWASH 16oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCleansing Conditioner. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEnjoy a Fresh New Start.\u003c\/p\u003e\n\u003cp\u003eRemove Product Residue.\u003c\/p\u003e\n\u003cp\u003ePreserve Moisture.\u003c\/p\u003e\n\u003cp\u003eYou already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.\u003c\/p\u003e\n\u003cp\u003eThis cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n91\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eSpreads easily throughout hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n92\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eGently cleanses hair and scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n93\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eMaintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n94\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eMakes detangling a breeze\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n95\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eRinses easily from hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n96\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eHelps promote a healthy environment for hair growth\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n97\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eGentle enough for daily use. Safe for color-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e How To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n102\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eWet hair thoroughly\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n103\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eRub a liberal amount within palms and distribute throughout hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n104\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eWork product through hair and massage scalp with fingertips as you would a conventional shampoo\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n105\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eCarefully detangle hair with a wide-tooth comb\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n106\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eRinse well\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n107\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n108\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eFollow with conditioning. Use either As I Am\u003cspan id=\"n109\" class=\"trademark\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eHydration Elation\u003cspan id=\"n110\" class=\"trademark\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eIntensive Conditioning Treatment or As I Am\u003cspan id=\"n111\" class=\"trademark\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eLeave-In Conditioner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem data-mce-fragment=\"1\"\u003eUse as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTips\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli id=\"n115\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eMake sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n116\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003eWhile shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"edit\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAqua\/Water\/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, PEG-40 Castor Oil, Cetearyl Alcohol,, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance\/Parfum (Limonene), Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Caprylic\/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride, Limonene\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42219535073498,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/cococow.webp?v=1650293237"},{"product_id":"as-i-am-smoothing-gel-8oz","title":"AS I AM SMOOTHING GEL 8oz","description":"\u003cmeta charset=\"utf-8\"\u003eSmoothness Where You Want It.\u003cbr\u003e\n\u003cdiv id=\"n70\"\u003e\u003cbr\u003e\u003c\/div\u003e\nProvides Hold \u0026amp; Shine for Smooth Styling\u003cbr\u003eWherever and whenever you want your hair to \"lay down and stay awhile\", reach for this superb smoother.Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthyy way. Great for smoothing the hairline or other areas of your \"do\" w\u003cbr\u003e\n\u003cli\u003eProvides a secure hold\u003c\/li\u003e\n\u003cli\u003eMoisturizes\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003c\/li\u003e\n\u003cli\u003eRinses easily from the hair when it's time to cleanse\u003c\/li\u003e\n\u003cli\u003eWon't dry out, harden or roughen hair\u003c\/li\u003e\nWherever and whenever you want your hair to \"lay down and stay awhile\", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthyy way. Great for smoothing the hairline or other areas of your \"do\" where you desire sleeknesshere you desire sleekness.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003eBest if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.\n\u003cul\u003e\n\u003cli\u003eApply gel and smooth down, using your fingers or a soft natural bristle brush.\u003c\/li\u003e\n\u003cli\u003eAllow hair to dry completely before touching it again.\u003c\/li\u003e\n\u003cli\u003eFor next-day refreshing, dampen the area where the gel was applied, and smooth.\u003c\/li\u003e\n\u003cli\u003eThe cleaner your hair is when you apply the Smoothing Gel, the better the results more hold, more shine.\u003c\/li\u003e\n\u003cli\u003eThe less oil on your hair, the better the hold.\u003c\/li\u003e\n\u003cli\u003eThe gel can be easily re-activated by smoothing with damp fingers.\u003c\/li\u003e\n\u003cli\u003eTo reinforce the hold, tie a scarf or place a wide headband on your hair for several minutes.\u003c\/li\u003e\n\u003cli\u003eDon't \"disturb\" the hold by combing or brushing the smoothed-down hair once it is dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAloe Vera Gel, Sugar Beet Root, Vegetable Glycerin and Wheat Protein\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene.\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42271509119194,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/smoothing.jpg?v=1650293919"},{"product_id":"as-i-am-curling-jelly-8oz","title":"AS I AM CURLING JELLY 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDefine Your Curls. Shine Your Curls.\u003c\/span\u003e\u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cspan\u003eHelp Them Do What Nature Intended.\u003c\/span\u003e\u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cspan\u003ePerfect for\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWash \u0026amp; Go Styling.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhat a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eContains natural ingredients your hair loves and none of the ingredients it doesn't.\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003cli\u003eDefines coils and curls\u003c\/li\u003e\n\u003cli\u003eMinimizes frizz\u003c\/li\u003e\n\u003cli\u003eReduces shrinkage and enhances stretch\u003c\/li\u003e\n\u003cli\u003eLocks in precious moisture as you harmonize your coils\u003c\/li\u003e\n\u003cli\u003eFormulated with nature's best moisturizers and curl boosters\u003c\/li\u003e\n\u003cspan\u003eWhat a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\n\u003cli\u003e- Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)\u003c\/li\u003e\n\u003cli\u003e- Apply As I Am Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.\u003c\/li\u003e\n\u003cli\u003e- Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.\u003c\/li\u003e\n\u003cli\u003e- To define your coils\/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.\u003c\/li\u003e\n\u003cli\u003e- Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.\u003c\/li\u003e\n\u003cli\u003e- Fluff, separate or arrange your coils to style, only after hair is completely dry.\u003c\/li\u003e\n\u003cli\u003e- For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair\u003c\/li\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAloe Vera, Vitamin E, Pectin and Sugar Beet Root\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Aloe Barbadensis Leaf¹ and Beta Vulgaris (Beet) Root¹, Glycerin¹, Hydroxyethylcellulose, Xanthan Gum¹, Pectin¹, Citric Acid², Tocopheryl Acetate, Potassium Sorbate, Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene. Source: 1-Natural; 1-Citrus Fruits\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42271515869402,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/curljel.webp?v=1650293440"},{"product_id":"as-i-am-detangling-conditioner-leave-in-tangle-releaser-8oz","title":"AM I AM COCONUT DETANGLING CONDITIONER 8oz","description":"\u003cmeta charset=\"utf-8\"\u003eLeave-In Tangle Releaser. Tame Your Tangles. Make Shampoo Day A Happy Day!As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.Now, As I Am offers real \"help\" in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you'll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier.GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!\n\u003cul\u003e\n\u003cli\u003eProvides for easier release of tangles after cleansing\u003c\/li\u003e\n\u003cli\u003eThe leave in formula remains on to prepare your hair for application of styling products\u003c\/li\u003e\n\u003cli\u003eRich consistency. Economical to use. A small amount does the job.\u003c\/li\u003e\n\u003cli\u003eMoisturizes and promotes shine\u003c\/li\u003e\n\u003cli\u003eHelps strengthen hair and repair damaged areas\u003c\/li\u003e\n\u003cli\u003eContains an wide array of natural ingredients known for hydrating and nourishing hair\u003c\/li\u003e\n\u003c\/ul\u003e\n \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\n\u003cli\u003eFirst, cleanse hair.\u003c\/li\u003e\n\u003cli\u003eLeave hair wet or very damp. DO NOT TOWEL DRY.\u003c\/li\u003e\n\u003cli\u003eMassage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.\u003c\/li\u003e\n\u003cli\u003eUsing a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.\u003c\/li\u003e\n\u003cli\u003eIf it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.\u003c\/li\u003e\n\u003cli\u003eProceed to style\u003c\/li\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eKey Ingredients: Vegetable Glycerin, Coconut Oil, Shea Butter and Royal Jelly\u003c\/strong\u003e\u003cbr\u003eAqua\/Water\/Eau, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Royal Jelly, Keratin, Hydrolyzed Keratin, Betaine, Linum Usitatissimum (Linseed) Seed Extract, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Laureth-23, TBHQ, Behentrimonium Methosulfate, Fragrance\/Parfum, Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Polyacrylamide, Coumarin, Limonene.","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42294685106394,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/asiamdcleavein.webp?v=1650293585"},{"product_id":"as-i-am-classic-so-much-moisture-lotion-8oz","title":"AS I AM SO MUCH MOISTURE LOTION 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeeply hydrating\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProvides incredible softness\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnables very easy root lifting when styling with a styling pick\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAllows great stretch to better reflect length of hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree-textured styles like puff, fro'hawks and afros are bigger and better!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFor undefined textured styling,\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewhen coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eApply on hair nearest the scalp to\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eEase lifting with styling pick\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eAdd lots of fullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eDiscourage shrinkage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eCan be re-applied daily or whenever needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eCleanse with one of the As I Am\u003cspan class=\"trademark\" data-mce-fragment=\"1\"\u003e®\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecleansers and apply As I Am® Leave-In Conditioner\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eDistribute a small amount of So Much Moisture! TM throughout hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Ingredients: Vegetable Glycerin, Aloe Vera, Royal Jelly and Lavender Flower Extract\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Lactoperoxidase, Glucose Oxidase, Fragrance\/Parfum, Potassium Sorbate, Dimethyl Stearamine, Limonene.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42302423433434,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/somumois.webp?v=1650293100"},{"product_id":"as-i-am-hydration-elation-conditioner-8oz","title":"AS I AM HYDRATION ELATION CONDITIONER 8oz","description":"\u003cmeta charset=\"utf-8\"\u003eImmerse Your Coils and Curls in Moisture and Emollients.\u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\nKeep Them Strong and in Good Repair.\u003cbr\u003eScheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers\n\u003cli\u003eMoisturizes deep within the hair shaft\u003c\/li\u003e\n\u003cli\u003eSmooths and aligns cuticle layer\u003c\/li\u003e\n\u003cli\u003eStrengthens weak areas and repairs split ends\u003c\/li\u003e\n\u003cli\u003ePromotes shine\u003c\/li\u003e\n\u003cli\u003eInfused with pure herbal ingredients that stimulate the scalp and hair roots\u003c\/li\u003e\n\u003cli\u003eHelps promote healthyy hair growth from the follicular level\u003c\/li\u003e\n\u003cli\u003eEnhances manageability and overall hair healthy\u003c\/li\u003e\n \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\n\u003cli\u003e You must also avoid practices that rob your hair of moisture, such as cleansing with harsh shampoos, exposing your hair to extreme sunlight, wind and frigidly cold weather conditions.\u003c\/li\u003e\n\u003cli\u003eMake a habit of \"babying\" your hair by using moisturizing products designed for it.\u003c\/li\u003e\n\u003cli\u003eAlways detangle gently.\u003c\/li\u003e\n\u003cli\u003eWear protective styles, at least from time-to- time.\u003c\/li\u003e\n\u003cli\u003eDeep condition your hair every 1 to 3 weeks. You may want to do so even more frequently, depending upon the condition of your hair and what you do to it.\u003c\/li\u003e\n\u003cli\u003eDistribute Hydration Elation® throughout hair.\u003c\/li\u003e\n\u003cli\u003eLeave on 1531 minutes, wearing a plastic cap.\u003c\/li\u003e\n\u003cli\u003eOptional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment.\u003c\/li\u003e\n\u003cli\u003eRemove cap, add a bit of water, and then carefully detangle hair.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n \u003cbr\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCoconut, Sugar Cane, Green Tea, Apple, Lemon, Vegetable Glycerin, Shea Butter and Vitamin E\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cocos Nucifera (Coconut) Oil², Coco-Caprylate², Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin¹, Butyrospermum Parkii (Shea Butter), Phytosterols¹, Camellia Sinensis Leaf Extract¹ (Green Tea), Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Fragrance\/Parfum, Potassium Sorbate, Tocopheryl Acetate, Glucose, Lactoperoxidase, Glucose Oxidase, Abies Balsamea (Balsam Canada) Extract¹, Limonene Source: 1-Natural Hair,1-Coconut\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42302939103450,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/Hydrelat.jpg?v=1650293007"},{"product_id":"as-i-am-coil-definingjelly-8oz","title":"AS I AM COIL DEFININGJELLY 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cspan\u003eCurling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eContains natural ingredients your hair loves and none of the ingredients it doesn't.\u003c\/strong\u003e\n\u003cli id=\"n96\"\u003eEasy to use\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eNo flake formula\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eAdds lots of shine\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eDesigned especially for Wash n' Go styling\u003c\/li\u003e\n \u003cbr\u003eHow To Use\u003cbr\u003e\u003cstrong\u003eFor Wash N' Go Styling.\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eNot recommended for twists and twist-outs. Use As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eTwist Defining Cream for these styles.\u003c\/em\u003e\u003cbr\u003eStart with clean wet detangled hair. (Cleanse with As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eCurl Clarity\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eShampoo, Cleansing Pudding+ or Coconut CoWash). Distribute As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eLeave-In Conditioner or As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eDetangling Conditioner liberally from root to ends. (Leave hair wet. DO NOT TOWEL BLOT.) Apply Coil Defining Jelly to small sections from root to tip. Define coils by rotating your fingertip near the ends as you smooth on the Jelly. Spray hair with water if it begins to dry before you're done. To define, you may also finger rake or finger coil.\u003cbr\u003eAir Drying is Recommended. You may use a hood dryer on the low setting if time or weather is an issue. Fluff, separate or arrange your coils to style, only after hair is completely dry.\u003cbr\u003e\u003cem\u003e*When used as directed\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eKey Ingredients: Aloe Vera, Amla Extract, Shikakai Extract, Vegetable Glycerin and Vitamin E\u003c\/strong\u003e\u003cbr\u003eAqua\/Water\/Eau, Glycerin, Glyceryl Acrylate\/Acrylic Acid Copolymer, Aloe Barbadensis Leaf Juice, Pectin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Tocopheryl Acetate, Fragrance\/Parfum, Linum Usitatissimum (Linseed) Seed Extract, Carbomer, PPG-5-Ceteth-20, Aminomethyl Propanol, Polyquaternium-11, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate, Coumarin, Limonene.","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42302946181338,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/cdj.webp?v=1650292803"},{"product_id":"as-i-am-doublebutter-cream-8oz","title":"AS I AM DOUBLEBUTTER CREAM 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGive Your Hair What It's Asking For... the Moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNeeded to Feel and Look Amazing!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMoisture is essential for great natural coils and curls. When your hair feels a bit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003erough and dry, and looks that way too, this is the jar to reach for. The power-packed\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAs I Am\u003c\/span\u003e\u003cspan class=\"trademark\" id=\"n73\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDoubleButter\u003c\/span\u003e\u003cspan class=\"trademark\" id=\"n74\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCream is a rich emollient blend, graced with the\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003efinest array of natural butters and organic oils. It gets the job done\u003c\/span\u003e\u003cbr\u003e\n\u003cli\u003eLocks in moisture\u003c\/li\u003e\n\u003cli\u003eGives dull dry hair softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eContains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair\u003c\/li\u003e\n\u003cli\u003eProvides dehydrated hair with what it needs to look and behave its very best\u003c\/li\u003e\n\u003cspan\u003eMoisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.\u003c\/span\u003e\u003cbr\u003e\n\u003cli\u003e-Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.\u003c\/li\u003e\n\u003cli\u003e-May also be used to set soft lustrous twists and twist-outs\u003c\/li\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCocoa Butter, Shea Butter, Castor Oil, Jojoba Oil, Sweet Almond Oil, Sugar Beet Root, Wheat Germ Oil, Vegetable Glycerin, Wheat Protein, Panthenol and Lanolin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) ¹ and Phyllanthus Emblica (Amla) ¹ and Citrus Reticulata (Tangerine)¹ and Beta Vulgaris (Beet) Root¹, Butyrospermum Parkii (Shea Butter)¹, Hydrogenated Vegetable Oil¹, Theobromo Cacao (Cocoa) Seed Butter (CocoaButter)¹, Prunus Amygdalus Dulcis (Sweet Almond) Oil¹, Emulsifying Wax NF, Cocos Nucifera (Coconut) Oil¹, Glycerin¹, Lanolin¹, Ricinus Communis (Castor) Seed Oil¹, Beeswax¹, Simmondsia Chinensis (Jojoba) Seed Oil¹, Hydrolyzed Wheat Protein², Triticum Vulgare (Wheat) Germ Oil2, Carbomer, Panthenol, Tocopheryl Linoleate, Triethanolamine, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42317970997466,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/doublebutter_54696528-ace7-4085-a3e0-0158feec8231.webp?v=1650293777"},{"product_id":"as-i-am-doublebutter-cream-16oz","title":"AS I AM DOUBLEBUTTER CREAM 16oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGive Your Hair What It's Asking For... the Moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNeeded to Feel and Look Amazing!\u003c\/span\u003e\u003cbr\u003eMoisture is essential for great natural coils and curls. When your hair feels a bit\u003cbr\u003erough and dry, and looks that way too, this is the jar to reach for. The power-packed\u003cbr\u003eAs I Am\u003cspan class=\"trademark\" id=\"n73\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eDoubleButter\u003cspan class=\"trademark\" id=\"n74\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eCream is a rich emollient blend, graced with the\u003cbr\u003efinest array of natural butters and organic oils. It gets the job done\u003cbr\u003e\n\u003cli\u003eLocks in moisture\u003c\/li\u003e\n\u003cli\u003eGives dull dry hair softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eContains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair\u003c\/li\u003e\n\u003cli\u003eProvides dehydrated hair with what it needs to look and behave its very best\u003c\/li\u003e\nMoisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e- Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.\u003cbr\u003e\n\u003cli\u003e-Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.\u003c\/li\u003e\n\u003cli\u003e-May also be used to set soft lustrous twists and twist-outs\u003c\/li\u003e\n \u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCocoa Butter, Shea Butter, Castor Oil, Jojoba Oil, Sweet Almond Oil, Sugar Beet Root, Wheat Germ Oil, Vegetable Glycerin, Wheat Protein, Panthenol and Lanolin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) ¹ and Phyllanthus Emblica (Amla) ¹ and Citrus Reticulata (Tangerine)¹ and Beta Vulgaris (Beet) Root¹, Butyrospermum Parkii (Shea Butter)¹, Hydrogenated Vegetable Oil¹, Theobromo Cacao (Cocoa) Seed Butter (CocoaButter)¹, Prunus Amygdalus Dulcis (Sweet Almond) Oil¹, Emulsifying Wax NF, Cocos Nucifera (Coconut) Oil¹, Glycerin¹, Lanolin¹, Ricinus Communis (Castor) Seed Oil¹, Beeswax¹, Simmondsia Chinensis (Jojoba) Seed Oil¹, Hydrolyzed Wheat Protein², Triticum Vulgare (Wheat) Germ Oil2, Carbomer, Panthenol, Tocopheryl Linoleate, Triethanolamine, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42321850335450,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/doublebutter16.webp?v=1650306852"},{"product_id":"as-i-am-curling-jelly-16-oz","title":"AS I AM CURLING JELLY 16oz","description":"\u003cmeta charset=\"utf-8\"\u003eDefine Your Curls. Shine Your Curls.\u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\nHelp Them Do What Nature Intended.\u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\nPerfect for\u003cbr\u003eWash \u0026amp; Go Styling.\u003cbr\u003eWhat a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003cbr\u003e\u003cstrong\u003eContains natural ingredients your hair loves and none of the ingredients it doesn't.\u003c\/strong\u003e\n\u003cli\u003eDefines coils and curls\u003c\/li\u003e\n\u003cli\u003eMinimizes frizz\u003c\/li\u003e\n\u003cli\u003eReduces shrinkage and enhances stretch\u003c\/li\u003e\n\u003cli\u003eLocks in precious moisture as you harmonize your coils\u003c\/li\u003e\n\u003cli\u003eFormulated with nature's best moisturizers and curl boosters\u003c\/li\u003e\nWhat a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003cbr\u003eHow To Use\n\u003cli\u003e- Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)\u003c\/li\u003e\n\u003cli\u003e- Apply As I Am Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.\u003c\/li\u003e\n\u003cli\u003e- Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.\u003c\/li\u003e\n\u003cli\u003e- To define your coils\/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.\u003c\/li\u003e\n\u003cli\u003e- Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.\u003c\/li\u003e\n\u003cli\u003e- Fluff, separate or arrange your coils to style, only after hair is completely dry.\u003c\/li\u003e\n\u003cli\u003e- For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair\u003c\/li\u003e\n \u003cbr\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAloe Vera, Vitamin E, Pectin and Sugar Beet Root\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAqueous (Water, Aqua Purificada, Purified) Extracts: Aloe Barbadensis Leaf¹ and Beta Vulgaris (Beet) Root¹, Glycerin¹, Hydroxyethylcellulose, Xanthan Gum¹, Pectin¹, Citric Acid², Tocopheryl Acetate, Potassium Sorbate, Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene. Source: 1-Natural; 1-Citrus Fruits\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":42324285227226,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/products\/curljel.jpg?v=1650293319"},{"product_id":"as-i-am-rosemary-conditioner-8oz","title":"AS I AM ROSEMARY CONDITIONER 8oz","description":"Nourish and revitalize your hair with AS I AM Rosemary Conditioner. This 8 oz formula is specially designed to moisturize, strengthen, and add shine to all hair types. Infused with the natural benefits of rosemary, this conditioner helps promote healthy hair growth while detangling and softening strands. Perfect for maintaining vibrant, healthy-looking hair between treatments. Apply to damp hair after shampooing, leave on for a few minutes, then rinse thoroughly for best results.","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48221658448090,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/files\/OTM1N2ZkZj-1000x1000.jpg?v=1784685315"},{"product_id":"as-i-am-rosemary-leave-in-conditioner-8oz","title":"AS I AM ROSEMARY LEAVE-IN CONDITIONER 8oz","description":"Nourish and detangle your hair with AS I AM Rosemary Leave-In Conditioner. This lightweight formula is designed to moisturize, soften, and add shine to all hair types. Infused with rosemary, it helps promote scalp health while providing essential hydration without weighing hair down. Perfect for daily use, this leave-in conditioner works to reduce frizz, enhance curl definition, and improve manageability. Simply apply to damp hair, focusing on mid-lengths and ends, and style as usual. No rinsing required. Ideal for natural, textured, and curly hair seeking deep conditioning benefits in a convenient, easy-to-use formula.","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48221658710234,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/2616\/3162\/files\/61cukMTieSL._SL1500.jpg?v=1784776497"}],"url":"https:\/\/www.hivebeautysupply.com\/collections\/as-i-am.oembed?page=2","provider":" Hive Beauty Supply","version":"1.0","type":"link"}